Pays for itself before you can even say Return On Investment

This is something we talk to customers directly about quite a bit, but arguably don't promote it enough on our website or marketing materials. There is in some cases an immediate ROI to be realized by Remoting/Relocating content BLOBs from SharePoint content databases to some form of BLOB store, whether that's with StoragePoint or some other product.  We obviously think we do it a little better (...and Microsoft apparently agrees given our recent Innovation award) and give our customers more options with a wide array of on-premise and cloud-based platform adapters.  Even when the ROI is not immediate (i.e. my initial acquisition costs are lower) it is almost always within a couple-few months.  It's important to note that the "With StoragePoint" Acquisition Cost and Monthly Cost numbers include the cost of the StoragePoint licenses (2 MOSS WFEs) on the Acquisition Cost side and StoragePoint Support/Maintenance (18%) on the Monthly Cost side.  Based on our math (which is not made up BTW), the break-even point from an initial acquisition standpoint is about 1.5 terabytes.  At 1 terabyte it would pay for itself in 2 weeks.  At 500 gigabytes it would pay for itself in 2 months.  Tell any finance exec that an investment will pay for itself and start saving your company money in 2 months or less and you're a Rock Star.  We're working on an interactive calculator (...c'mon Tom!) that will go on our site.  You'll be able to plug in your own numbers and see if the ROI is still there.

The following video (< 1 minute) should drive the point home pretty quickly and easily.